2005 News Items

May 20, 2005 St. Louis Post-Dispatch

WNBA has new leadership as ninth season begins




Donna Orender (left) has served as a PGA Tour executive. Now she
starts her first season as the WNBA's league president.


Through its first eight seasons, the WNBA has expanded and contracted, seen its
attendance rise and fall, but kept a steady hand on the tiller. Only this year
has the league made a change at the top.

Less than two months ago, Donna Orender replaced Val Ackerman as president.
Orender takes over a league starting its ninth season Saturday, outlasting
every other U.S. women's professional league in basketball, soccer, softball
and volleyball.

Orender was an All-American in basketball at Queens College in New York and an
All-Star with the New York Stars, New Jersey Gems and Chicago Hustle of the
Women's Basketball League in the early 1980s. After her playing days, she
joined the front office of the PGA Tour, rising to executive vice president.
She was in charge of the tour's television and production, advertising, brand
management and its expansion on the Internet.

"I relished every single moment I had as an athlete," Orender said Tuesday on a
national teleconference. "I never took anything for granted. I didn't ask for
much other than the opportunity to play. But I always knew that there should be
more, and the fact that I could be in this position and help encourage more to
be developed is personally very gratifying."

Orender experienced firsthand the problems of a start-up league. The WBL lasted
just three seasons, longer than other women's pro basketball leagues - the
Women's Basketball Association, Liberty Basketball Association and the American
Basketball League. Without the financial backing of the National Basketball
Association, the WNBA could have followed suit, especially after making the
mistake of rapid expansion in the early years. Starting with eight franchises
in 1997, the league added two teams the next year, another pair in 1999 and
expanded to 16 in 2000, before declining to 13 in 2003.

At that point, the league changed its business model to allow owners not
affiliated with the NBA to own teams. The change put the brakes on expansion.
Rather than prime the pump with an influx of new ideas, Orender said she
planned to stay the course of slow expansion while increasing attendance. A
franchise in Chicago is scheduled to join the league next year, bringing the
number of teams to 14. She hopes to add a team a year until the league reaches
16 teams. Though the Connecticut Sun is the only franchise in a non-NBA city,
it has opened doors for other sites, such as Pittsburgh and Kansas City.

"We are talking to several ownership groups around the country, and at this
time are entertaining several markets as we try to assess the best way for our
next team to be added to the league," Orender said.

One issue the league seems to have addressed successfully is parity. After the
Houston Comets won the first four WNBA titles and the Los Angeles Sparks the
next two, the league has crowned new champions the past two years - Detroit in
2003, Seattle last season. Connecticut finished first in the East last year
with a record of 18-16; last-place Indiana was 15-19.

"The players get better. There are more and more drafts," Indiana Fever coach
Brian Winters said in a teleconference Wednesday, noting that the difference
between first and last place in the East last year was only three games. "When
you talk about being a first-place team and only three games difference between
last, you can have some big swings."

Other issues remain sticky, however, and after less than two months, Orender
hasn't had time to devise solutions. Though she wouldn't say that the league
had gone as far as it could in increasing attendance with its fan-friendly
approach, she indicated that some of the focus on raising the league's profile
would shift to off-field endeavors. Among them are the league's involvement
with Read to Achieve, a literacy program started by the NBA, the Susan G. Komen
Breast Cancer Foundation and Girls Inc.

"It does have real extensions into more social issues as it relates to
inspiration and aspiration of our youth, and women, and families and topics
that are meaningful to people in this day and age," Orender said.

Players and coaches would like to address the short window in which teams have
to prepare for the season. Training camp starts shortly after the draft, which
is timed to follow the NCAA Tournament. The schedule doesn't take into account
overseas leagues, some of which end after training camp starts. Thus, players
report late, or not at all, and coaches make their best guess on who should
fill the 12 roster spots.

A plan of action, however, will wait till next year, after Orender has had a
chance to explore the issue.

"We've actually had some internal meetings about what we can do," she said.
"It's on the horizon. We will look at it, because we do think in some ways we
need to address it."

 

May 18, 2005, Houston Chronicle

New commissioner hustles for WNBA

Orender predicts exciting season as expansion talk gains some steam

By W.H. STICKNEY JR.
Copyright 2005 Houston Chronicle

Donna Orender is getting acclimated to her duties as the new president of the WNBA, and included among her chores are trips to each of the 13 league cities.

It's a chance to meet with personnel, players, fans and the media and field questions about how the WNBA intends to conduct business.

Orender, who left a position with the PGA Tour to succeed Val Ackerman as WNBA president, has yet to stop in Houston. That occurs Sunday when the Comets face the Minnesota Lynx at Toyota Center in the second game of the 2005 season.

On Tuesday, as the Comets returned from Fort Mill, S.C., where they completed a 3-0 preseason with a 61-58 overtime victory over the Sting on Monday, Orender fielded questions during a teleconference. She talked of an expansion plan that takes effect next year when Chicago becomes the 14th WNBA franchise. Orender, who maintains a hectic schedule, said there is much work to be done by the league, too. She said the ninth WNBA race promises to be one of the best.

"Bill Laimbeer (coach of the Detroit Shock) is out there predicting an undefeated season, (and that) his rookie (Kara Braxton) is going to dunk in one of the first games she gets in to," Orender said. "Charlotte, they're feeling really bullish. They've got the No. 1 draft choice (center Janel McCarville). Dawn (veteran point guard Dawn Staley) is going to stay there until she wins a championship.

"Richie Adubato's back in the league (as a coach) in Washington. I just think there's a tremendous excitement about the competition this year and the level of play that we're going to be able to see."

Orender said the league is talking with several potential ownership groups that are eager to join the WNBA. Chicago comes on board next summer as a member of the Eastern Conference, giving the league seven teams in each conference. The San Francisco area, Orender said, is being considered as the WNBA tries to assess the best way for a team to be added.

Regardless of what phase of WNBA operations Orender has delved into, she has been pleased by the passion.

"Working golf as long as I (did) and kind of being immersed in that world, I didn't really have a chance to step out of it and truly understand the kind of scope the WNBA generated," Orender said. "And that's been very pleasing. As we move forward, I think that we will be focusing on continuing to broaden the awareness this league has, not only in the sports world, which I definitely feel deserves more space in terms of its relationship to some of the other sports that get coverage.

"But also outside of that, because it does have real extensions into more social issues as it relates to inspiration and aspiration of our youth, and women and families, topics that are meaningful to people in this day and age."

Orender, a former All-American at Queens College in New York, played professionally in the 1970s for the New York Stars, New Jersey Gems and Chicago Hustle of the Women's Basketball League and was an All-Star. For the past 17 years, she was associated with the PGA Tour. She was overseer of worldwide management for the tour's television and production, advertising, brand management and integration.

 

May 17, 2005, Newsday

On top by staying on ball

New president Orender hopes to boost WNBA while juggling career and family

BY MARK HERRMANN
STAFF WRITER

May 17, 2005

Barely a month into her job as president of the WNBA, Donna Orender is already getting good write-ups. She read from a recent one that said, "The people you work with are very nice and you are great at it, too." The correspondent went on to say, "I am doing good in school ... Me and Jacob miss you a lot."

That positive review came from one of the people whose opinion counts most to Orender: her son Zachary, one of twin boys who will turn 8 next week. "And look," she said, pointing to the note that she brought back from a trip home on Mother's Day, "he drew me a WNBA ball."

It is part of the latest upward bounce for the former Donna Chait of Elmont and Queens College (Class of '78). She will try to be a wife and mother to her family in Jacksonville Beach, Fla., while running a women's professional basketball league in New York. She will be on planes a lot, she is on the phone every morning (checking on homework) and she believes she is on the right track.

She left a responsible, high-level job as senior vice president with the thriving PGA Tour for a league that could use a shot in the arm as it opens its ninth season Saturday. She will get to see her husband, M.G. Orender, the former president of the PGA of America, whenever their schedules coincide. The other day, she found herself writing a letter to him, thanking him profusely for being so understanding.

She just sees a higher purpose with this job.

Once a girl who had to win her place on the boys high school tennis team and who didn't have a whole lot of corporate role models, she knows the doors that opened to her because she played basketball. She knows what came of her seasons earning $5,500 a year for the New York Stars and two other teams in the old WBL and she thinks more girls ought to find those doors. "There's this spiritual nature to this," she said in her Fifth Avenue office. "It's about inspiration and aspiration."

M.G., a former teaching pro who now runs seven golf courses in Florida, couldn't move to Manhattan. So he is staying down south with Zachary and Jacob and the fishing boat they're going to buy. "Once you are on a certain track, there aren't that many opportunities in sports."

A familiar figure to pro golfers (he was the one who handed Vijay Singh the trophy at the close of last year's PGA Championship), M.G. has fielded a lot of questions about this arrangement.

"I tell them, 'You guys are on the road 40 weeks of the year,'" he said.

For a year after Donna and M.G. were married in 1994, they didn't live together. His business was in Orlando, hers was near Jacksonville and they met whenever they could.

"Our whole life together we have worked at [scheduling] and prioritized it. It has added an element of intrigue and fun," she said. "So this is not that different."

Except this is a different calling. She got emotional at her first WNBA draft, when she saw players' moms getting teary with pride.

"Every single day since I've started has been filled with moments of affirmation," she said. "I can't tell you how many guys find out what I do and want to tell me about their daughters. Everybody has a story."

Unlike Jerry and Sherry Chait's other two daughters, Donna became a sports enthusiast. She figures it was because her father liked sports and she wanted to engage him.

As a 14-year-old, she used to sneak out of the house and go to Harlem to play basketball. At Elmont High, she tried field hockey, softball, volleyball, track and tennis. Because there was no girls squad in the latter sport, she asked coach Bill Snizek if she could play with the boys.

"It was a day and age in which he didn't have to do it, yet he did," she said. "I had to beat one of the boys - it was actually a boy I really liked, too."

Basketball was her best sport and first love. It brought her to Queens College, where she said she learned the value of dedication and determination in coach Lucille Kyvallos' intense practices. The player got so hooked on the sport that she dropped out of graduate school at Adelphi to play pro ball.

She made enough contacts doing that to get some radio work, then a job at Sports- Phone (Remember "Stay with us!"?), then another at SportsChannel, then one with ABC at Monday Night Football, then one with PGA Tour Productions and ultimately one in commissioner Tim Finchem's office, handling every aspect of the golf business.

"What amazes me is her passion, whether it is in basketball, golf or the newest technology on the PGA Tour," said Brian Kemp, a former Tour employee who now is director of Long Island's Commerce Bank Championship. He recalls getting posted up by her in Thursday night staff games. "She is one of those people who just doesn't fail."

Orender had been rumored to be the next commissioner of the LPGA Tour, the women's golf circuit, but she believes in women's basketball and its opportunities. "Not only from a market sense is it the right thing to do, but from a moral and ethical sense it's the right thing to do," said the woman who is among the founders of Beth El-The Beaches Synagogue in Jacksonville (Jerry and Sherry, transplanted Long Islanders, are in the congregation).

Not that she sees her league merely as some cause. She believes the WNBA, at the core, is good, affordable entertainment.

She already has made one convert. "Oh my gosh," she said, "Jacob said, 'Mom, I want to know as much about basketball as you do.'"

Copyright © 2005, Newsday, Inc.

 

 

Houston Chronicle, May 16, 2005

 

May 16, 2005, 11:46PM

Suitors lining up to guide Lady Owls

Six interviewed so far in search to replace McKinney as women's coach

By MOISEKAPENDA BOWER
Copyright 2005 Houston Chronicle

Just when it looked as though Rice had whittled its list for replacing women's basketball coach Cristy McKinney to six candidates, a seventh — and perhaps eighth — have emerged.

After completing an initial round of interviews last weekend, Rice will interview a seventh candidate — Dayton assistant and former University of Houston coach Greg Williams — this weekend.

Rice senior associate athletic director Steve Moniaci indicated that an eighth candidate may be also interviewed as a six-person committee seeks to replace McKinney, who took over at Clemson on April 18 after 12 seasons with the Lady Owls.

Williams posted a 93-51 record at UH, leading the Lady Cougars to their first NCAA Tournament appearance in 1988. He has had numerous professional coaching jobs, including with the Detroit Shock of the WNBA in 2001-02 and the Dallas Diamonds of the WABA and WBL in the 1980s.

Williams coached the Houston Angles (1979-80) and was an assistant with the Utah Starzz before joining the staff in Detroit.

Williams, a 1970 Rice graduate with a 259-182 career record, also coached at Colorado State.

As for the six who have been interviewed, Moniaci came away impressed with each.

"Any one of the six we've interviewed would be a great candidate to be a head coach here," Moniaci said. "And I think the seventh (candidate) will be exactly the same."

Williams, SWC Player of the Year in 1969, is one of four candidates with ties to Rice. The others have qualities that led Rice brass to believe they could win on South Main.

"You always look for some reason to make you think that the person could be successful at Rice," Moniaci said. "And generally that means either they've got some affiliation or some former affiliation with the university, or they've got some affiliation or have had some affiliation to another university with at least a similar type of academic setting."

Monday's announcement of women's soccer coach Chris Huston as the school's senior women's administrator may affect the hiring of the next basketball coach.

There was speculation that a female candidate could have a leg up on the male candidates if the school was looking for someone to serve dual roles, as McKinney did for more than half of her career with the Lady Owls.

Huston built the Rice program from scratch in 2001.

mk.bower@chron.com

 

Billings Gazette, May 13, 2005

Friday, May 13, 2005

Prevost out as Sidney girls coach

SIDNEY - Deb Prevost, the head girls basketball coach in Sidney since 1986, was told at Monday's meeting of the Sidney School Board trustees that her contract will not be renewed for the 2005-06 season.

The board said a change was needed in the girls basketball and volleyball programs. Mary Pfau, the head volleyball coach since 1996, was also told that her contract will not be renewed.

By identical 5-1 votes, trustees voted not to renew co-curricular responsibility agreements for all coaches in the two programs.

Sidney finished third in the State A girls basketball tournament in 1990 and 1991. Since 1999, Sidney's girls have posted a record of 79-34.

Prevost told the board that she re-evaluated her program after earlier complaints and made the necessary improvements.

"I think I've shown by the support I've gotten that I did what was needed to correct things," Prevost said, noting former players were backing her.

Prevost, a Sidney native, is one of the school's all-time leading scorers. She is No. 4 on the all-time scoring list at Eastern Montana College (now MSU-Billings) with 1,472 points from 1974-78. She played for the Minnesota Fillies and Milwaukee Does of the Women's Professional Basketball League from 1978-1980.

 

April 25, 2005, Columbia Daily Tribune (MO)

Tigers ballplayers’ return to MU brings back memories of 1958
Published Monday, April 25, 2005

Ray Uriarte is 72 but looks as if he could step on the baseball diamond today and lead the nationally ranked University of Missouri baseball team just as he did in the 1950s.

Ray lettered three years as the Tigers third baseman, leading MU to second place in the College World Series in 1958, a season in which he set a .610 on-base percentage, a record that still stands, and was named the first-team All-America third baseman.

Ray was the team captain in 1958 and was still the team captain earlier this month when he gathered his old teammates in Columbia to watch Mizzou take three straight from Texas A&M and to relive one of Mizzou’s most memorable baseball seasons.

All but two of the living lettermen on the 1958 squad were there. They enjoyed a tour of the campus that some had not seen since 1958, swapped great stories about Coach Hi Simmons and received beautiful scrapbooks put together by Ray and Ruth, his wife of 48 baseball seasons, containing newspaper stories covering each game during the 22-7 season.

The team was introduced before the Saturday game in Taylor Stadium, a slightly different facility than the old wooden grandstand on Maryland Avenue with its outfield snow fence. Stankowski Athletic Field now occupies the spot where the 1958 Tigers prepped for their trip to Omaha.

The 1958 club won the Big Eight with a 12-3 season, setting a record of 313 hits that stood until 1974.

Getting to Omaha was a bit simpler in 1958. The Tigers had only to beat the North Central Conference champion Iowa State Teachers College - now the University of Northern Iowa - in a best-of-three playoff to advance. The Tigers won 11-7 and 13-3.

The trip to Omaha was Missouri’s third in seven years. The 1952 club had finished second, and the 1954 team had won the national title, coming through the losers’ bracket to beat Rollins University 4-1 and earn Missouri its only College World Series crown. MU teams would return for three straight years from 1962-64, finishing second again in 1964. Forty-one years have passed since Mizzou’s last appearance in the College World Series.

The 1958 Tigers were involved in one of the truly great series finals. They had won four straight, beating Western Michigan twice by 3-1 scores, clipping Holy Cross 4-1, then hammering Colorado State 11-2. MU was the only unbeaten team when it met Southern California in the finals, needing only one victory in the double-elimination tournament.

John O’Donoghue, a sophomore from Kansas City who was only 18, started for Mizzou and was up against Bill Thom, the ace of the Trojan staff. They were both brilliant, battling to a scoreless tie after eight innings. O’Donoghue had allowed only four hits and fanned eight. Then Southern Cal struck for seven runs in the top of the ninth to win 7-0.

The following day, Bud Harbin started and, with MU leading 4-0, the Trojans struck for seven runs again in the fourth. MU tied it in the eighth, and both O’Donoghue and Thom came out of the bullpen to each pitch four-plus innings in relief. The Trojans won 8-7 in the 12th inning on a soft single.

Ron Fairly and Don Buford, both of whom went on to enjoy long major league careers, led Southern Cal at the plate. One of the Trojan pitchers was Pat Gillick, general manager of the 1992-95 World Series champion Toronto Blue Jays and the man who built strong teams at both Baltimore and Seattle.

O’Donoghue survived the trauma of double defeat to sign two years later with the Kansas City Athletics. The left-hander spent nine years in the majors and another 12 years as a minor league pitching coach. He is retired in Sarasota, Fla.

The second big leaguer on the 1958 club was Sonny Siebert, the first baseman who went on to a 12-year pitching career in the majors. Like O’Donoghue, he returned to coach for 15 years in both the major and minor leagues, retiring from the game in 1998.

Pro baseball lured catcher Hank Kuhlman first, but it was in the National Football League that he made his career. He signed with the baseball Cardinals first but would spend two stints with the football Cards as a coach. His baseball career ended after four seasons, but his coaching career was 40 years in length. He joined Dan Devine at Missouri, then went with Devine to Green Bay and Notre Dame. He later worked with the Chicago Bears, Tampa Bay, Indianapolis Colts and Birmingham in the USFL as well as his two stops with the football Cardinals. He had 24 years in the NFL.

Pro baseball lured others. Pitchers Bob Cooper and Ernie Nevers and outfielders Bob Meyers and Gary Starr had their chances, but it was life after the game that gave the 1958 Tigers great satisfaction. Education was a major benefactor.

Catcher Roger Brodbeck served 16 years as superintendent of schools at Hancock in St. Louis; Jim Delbert has retired after 31 years in the Columbia Public School system, 26 of those years as principal at Lee and Shepard elementaries; Bud Harbin, like Siebert a basketball Tiger as well as a baseballer, spent 45 years in education in high school and college from California to Ohio, where he retired.

Outfielder Bob Meyer returned to MU as an assistant football coach for Al Onofrio, then had a lengthy career as a coach and administrator in the St. Louis area, retiring in 2003.

Shortstop Ralph Hochgrebe, All-American in 1959, left MU with a bachelor’s in education but wound up as an executive in a metal stamping plant, retiring in 1999. Catcher Al Lafoon retired in 2000 after 39 years as a civil engineer with the Missouri Department of Transportation.

Second baseman Paul Stehm, who still holds the team record of four stolen bases in a single game, retired recently after 35 years as an insurance executive in Cape Girardeau. Nevers, who pitched a no-hitter for the Tigers in 1957, once owned the Minnesota Fillies in a pro basketball league. Today he’s a mortgage broker in Scottsdale, Ariz.

Pitcher Bob Cooper retired in 1986 to enjoy tennis and golf after a career as an industrial engineer; outfielder Gene Grossman, who also left MU with a degree in education, is enjoying an ongoing career as a metal sculpture; Doug Gulic, who won two complete games in Omaha, followed his accounting degree for three decades, retiring in 1998; infielder Steve Lewis is also retired in Florida.

Outfielder/pitcher Bob Haas was a sophomore who went on to play football in the 1960 Orange Bowl, the only Tiger to do a CWS/Bowl double. He recently retired after a lengthy career with General Motors.

Two members of the 1958 have died in recent years. Outfielder Bo Toft was a second team All-America in 1958 who signed with the Chicago White Sox en route to a career as a lawyer. Catcher Larry Luecke became a successful businessman in Warrenton.

And what of Uriarte?

He spent 40 years in the construction business in Missouri, Alabama and Kansas, playing many years of semi-pro ball, coaching kids and keeping in touch with the 1958 Tigers. In fact, he’s still coaching a 14-under team in Overland Park, Kan.

Coach Simmons once called Ray "the best lead-off hitter I ever coached." He’s still leading off, still the hard-driving third baseman who sandwiched two years as a paratrooper between varsity years at Mizzou to lead the Tigers to Omaha in 1958 and to a great reunion in 2005.

And Simmons? That’s another story for another day.

 

 

 

March 17, 2005, FYI, a Newsletter for Ferris State University

Ex-Bulldog Johnson

reaches 500 victories

 

Former Ferris women’s basketball

standout Tanya Johnson (1974-78) achieved

a milestone in her prep head coaching ca-

reer recently as she registered her 500th vic-

tory.

 

Johnson recorded her 500th win in her

22nd season as a coach when she led her

Loyola Academy (IL) Ramblers from sub-

urban Chicago past Maria 68-19 in the open-

ing round of the Girls Catholic Athletic Con-

ference Red Division Tournament. Loyola

picked up its 20th-straight win and improved

to 25-1 overall this season with the victory.

 

“This is for the players,” Johnson said.

“I feel older having won that many. Five

hundred wins means the program has been

really strong. We’ve had some really good

people who turned out to be good basket-

ball players, too. And of the ones who

weren’t as talented, we’ve had so many with

huge hearts who were overachievers.”

 

After a one-year stint at Elmwood

Park (IL), where she was 17-10, Johnson

compiled a 202-64 mark before Marillac (IL)

High School closed in 1994. At Loyola, she

has racked up 281 wins, has lost only 67

times and has had only one losing season.

Johnson led Loyola to back-to-back

Class AA state championships in 1997 and

’98 and the Ramblers established a single

season state record for victories with 36 in

1998. She also coached the Illinois Player

of the Year in 1998-99.

 

The 6-2 Johnson was one of the early

Bulldog women’s basketball greats. She

presently remains sixth on both FSU’s ca-

reer rebounding (677) chart and field goal

percentage (.489) lists. In addition, she is

one of only 20 players in Bulldog history to

score 750 or more career points and currently

ranks 19th on Ferris’ career scoring chart.

Johnson guided FSU to the school’s

first three winning seasons from 1974-77,

including a 10-6 mark in the 1975-76 cam-

paign. A two-time (1975-76) team MVP

Award winner, Johnson twice led Ferris in

scoring under head coach Monica Folske

and continues to hold the school record for

career rebounding average (10.7 rpg).

The Big Rapids native later played for

the Milwaukee Does, New Jersey Gems and

Chicago Hustle, all teams in the first

women’s professional league. She will be

inducted into the Illinois High School Bas-

ketball Association Hall of Fame in April.

 

 

 

February 16, 2005 New York Times

February 16, 2005

W.N.B.A. Selects Golf Executive to Step to Fore

By LENA WILLIAMS
 
 

Donna Orender, a high-ranking PGA Tour executive, has been named president of the Women's National Basketball Association, N.B.A. Commissioner David Stern announced yesterday.

Orender will start April 1, a month before the season opens. Terms of her contract were not disclosed.

Val Ackerman, the league's president since its inception in 1997, announced last October that she would step down on Feb. 1 to spend more time with her husband and two young daughters.

Orender, a Tour senior vice president who has overseen worldwide management of television and production, advertising and brand management, lives with her family in Jacksonville Beach, Fla.; M. G. Orender, her husband, is honorary president of the P.G.A. of America.

She would not discuss her immediate plans for the league other than to say she was looking forward to a new challenge and to working with what she called the extraordinary athletes of the W.N.B.A.

"I am absolutely thrilled by the opportunity to be a part of this organization, driven by the fundamental belief in talent and value of women athletes and sports," Orender said during a conference call yesterday. "I think I'm very fortunate to walk into the W.N.B.A. at this time, with eight solid years of growth and development. I have to learn how they got there and to grow upon that."

A Long Island native, she was an all-American basketball player at Queens College. She played three seasons in the Women's Professional Basketball League with the New York Stars, the New Jersey Gems and the Chicago Hustle from 1978 to 1981.

Her television production career started at ABC Sports and continued at SportsChannel.

Her affiliation with the PGA Tour began in 1988, when she became the first producer for "Inside the PGA Tour."

Her appointment yesterday ended a four-month nationwide search. Stern, who headed a five-member search committee that included Ackerman and Russ Granik, the N.B.A.'s deputy commissioner, said men and women were considered, inside and outside the world of sports.

"When we talked about who was out there," Stern said during a conference call, "we thought she would be an ideal catch."

Stern said she "had played the game at the highest level" and "had gotten to be a recognized expert in every aspect of our business."

But Stern still had a sales job remaining.

"We approached her and explained to her why it was rational to move off the beach, get off the golf course, uproot her family and come to New York in the winter," he said.

Stern, who has known Orender for nearly 25 years, said her expertise in television, merchandising, sponsorship, branding and new media had made her the No. 1 choice.

Last week, the W.N.B.A. added a 14th team, Chicago. "We like the direction in which we are heading," he said. "And the question was, who did we think was the best person to keep us heading in that direction and accelerate it?"
 

 

 

February 5, 2005 (Chicago) Daily Herald

 
Date: February 5, 2005
Section: Sports
Edition: All
Page: 3
Column: Women's watch

Back to the future: Chicago set for women's pro hoops

Upon hearing that the WNBA will unveil a Chicago expansion team at a news conference next week, DePaul women's basketball coach Doug Bruno couldn't help feeling a little nostalgic.

He remembers how much excitement there was the first time Chicago got a professional women's basketball team ... 27 years ago.

Yep, women really did play professional basketball way back then.

Bruno was the head coach of the wildly popular Chicago Hustle, which played its games in front of huge crowds at DePaul. The women of the Hustle became such darlings in Chicago that WGN even televised their games. And that was back when WGN was the only superstation around.

"There was a lot of interest in the Hustle," said Bruno, who coached the Hustle in 1978-79, its inaugural season.

The Hustle played in the Women's Professional Basketball League (WBL) for three years before it disbanded in 1981.

"Growing the game of women's basketball is a constant challenge. It was a challenge then, and it's a challenge now.

"But a WNBA team in Chicago will have a support system that we weren't blessed with back then. Having the NBA behind it has really helped the WNBA succeed."

But not only will the NBA be behind Chicago's new WNBA team, which will debut in the summer of 2006, so will a couple of enthusiastic private investors.

Sources close to the situation have told me that the principal owners of the team will be long-time friends Michael Alter and David Brenner, who played basketball together at New Trier West in the late 1970s.

Alter is the owner of The Alter Group, a Chicago-based company that develops commercial real estate. Brenner, who moonlights as the sophomore boys basketball coach at New Trier, runs Paragon Marketing Group, a marketing services company that specializes in sports. He boasts extensive experience in the television production industry and spent 13 years working in the Bulls' front office before branching out on his own.

Alter and Brenner, who began talks with the league about a year ago, will operate as the second independent ownership group in the WNBA.

A few years ago when several teams in the league ran up against financial problems and eventually folded, the WNBA altered its original business model, which required all teams to be owned and operated by a city's corresponding NBA team.

The Connecticut Sun became the first WNBA franchise to operate under outside ownership. After a few tough seasons as the Orlando Miracle, the franchise moved north to one of the hottest women's college basketball areas in the country. The Mohegan Sun, a casino in southeastern Connecticut, became the owner, and the franchise has flourished ever since.

Last summer, Connecticut won the Eastern Conference championship.

So can a similar situation work here?

Remember, the reason Alter and Brenner were able to step up in the first place is because the Bulls decided it wasn't a prudent business move to become involved with the WNBA.

Team officials became discouraged during the summer of 2001 when they tested the market for interest in a potential WNBA team that they would operate. Unimpressed with the number of people willing to put down a deposit for season tickets, the Bulls shelved the idea a few months later.

"You know, this is America, and if the Bulls weren't interested in running a WNBA team, that's OK," Bruno said. "But that doesn't mean the WNBA won't be very successful here. I totally believe in our product and I totally believe that it will continue to grow.

"I think once the news about this is really out there, you'll see a very excited and enthusiastic Chicago."

Of course, that's not to say there won't be plenty of work to do. Chicago's new WNBA team, which will play at the UIC Pavilion, will need to market itself everywhere and to everyone - starting perhaps by trying to get Oprah to buy the first set of season tickets and then working its way down to the players of every single girls high school team in the metropolitan area.

"The interest will have to be grown, there's no question about that," Bruno said. "The team is going to have to get corporate and business women to support their own, and they're going to have to get, with all due respect, the jaded male sports fan to at least check out the product. It's been our experience that once we get those guys out to a game, they come back.

"But really, the number of girls and young women in the Chicago area who are out there playing athletics and looking for (an entertainment option) like this should alone be enough to sustain enough interest in a WNBA team in this city."

- Patricia Babcock McGraw's column appears on Saturdays. You may contact her at (847) 427-4454 or via e-mail at pbabcock@@dailyherald.com.